We sent out our first newsletter of 2012 today, which introduces our call to action for businesses in 2012. Basically, 2011 was a difficult year for many businesses. Some people say that its going to get worse before it gets better, but you have an advantage.
You see, we believe that the businesses which have survived so far, are meaner, leaner, and really wanting to start to grow that customer base again, and to encourage their existing customers to purchase more from them. In order to do this you need to be more focused than ever. In an environment where money is scarce, there are obviously more businesses going after those clients who want to spend. There is a pressure to ensure that those clients who are spending are getting the best value for their money. Your business needs to focus on customers more than ever. What do we mean by focus;
- Examine your list of customers and find out when you last talked to them
- Improve your product and service lines to match their needs
- Find a marketing message which will empathise with your customers’ problems
- Get out there and get talking to people!
ITexpress believe our role is to deal with distractions so you don’t have to. If we are able to take away those tasks which seem to get in the way of you dealing with customers, then you have more time to spend with them. Why work with unreliable IT systems? Why spend time trying to get through all the red tape associated with paying employees? Why wait for your web designer to upload the latest updates to your website?
If we can help you spend more time with your customers, then we are serving our purpose. What do you think? Give us a call on 01405 765782 or use the contact form below if you want to talk to your customers more often and build a better business in 2012.