Google have announced today that they are bringing their search engine closer to their Google Plus social network. This from Google ;
We’re transforming Google into a search engine that understands not only content, but also people and relationships. We began this transformation with Social Search, and today we’re taking another big step in this direction by introducing three new features:
- Personal Results, which enable you to find information just for you, such as Google+ photos and posts—both your own and those shared specifically with you, that only you will be able to see on your results page;
- Profiles in Search, both in auto-complete and results, which enable you to immediately find people you’re close to or might be interested in following;
- People and Pages, which help you find people profiles and Google+ pages related to a specific topic or area of interest, and enable you to follow them with just a few clicks.
Because behind most every query is a community. Together, these features combine to create Search plus Your World. Search is simply better with your world in it, and we’re just getting started.
With Google putting so much energy into the Google Plus network it is going to be important for business owners to get involved and become familiar with it. The minimum you should do right now is to join the network and maybe setup your business page. If you don’t know how you can ask us for help.